To determine if the Overton Window is moving in your favor, start by identifying your ideal customer profile. Look for trends affecting this market, such as market size predictions, industry trends, and the strategies of both major and smaller companies. Talk to industry professionals to understand their priorities and problems in depth.
For a long-term view, study past market shifts and the lessons learned from similar situations. Market dynamics often repeat, so understanding these patterns can help predict future changes.
Great piece!
As the Overton Window moves, how do you predict if it's moving in your favor, or how to position for an eventual move?
Do you have any principles or long-term perspectives that guide this?
Thank you, Rasmus!
To determine if the Overton Window is moving in your favor, start by identifying your ideal customer profile. Look for trends affecting this market, such as market size predictions, industry trends, and the strategies of both major and smaller companies. Talk to industry professionals to understand their priorities and problems in depth.
For a long-term view, study past market shifts and the lessons learned from similar situations. Market dynamics often repeat, so understanding these patterns can help predict future changes.