I really like the idea of treating your newsletter like a product. And you really nailed it by highlighing these three important elements to creating a successful newsletter:
1. Remains personally rewarding
2. Meets market needs
3. Achieves financial goals
Making sustainability a priority is so important to staying in the game long enough to actually reap the rewards.
You're absolutely right - sustainability is key in the long game of newsletter and audience building. I believe personal enjoyment should be the foundation. It's the one element you can't add later, and it fuels your perseverance.
Starting with what you love creates an authentic base. From there, you can gradually shape it to also meet market needs and achieve financial goals. This approach helps ensure both you and your audience stay engaged and rewarded in the long run.
I love how this was set up from a reader-centric / business perspective! One thing I've always struggled with is being so reader-centric that you feel like you're boxed into a niche (like the feeling of "I can only write about this topic"). Any ideas on how to either venture out of a niche once in a while or grow to be okay with staying in a niche?
I totally understand that concern - I fretted over the same worry before I started writing. What I've found helpful is treating yourself as your niche. Your unique blend of interests is what makes your content special and sustainable in the long run.
Write as if you're leaving notes for your future self. This keeps your content authentic and allows it to evolve with you. Don't be afraid to explore adjacent topics; your core audience likely shares some of your other interests too.
Think of your newsletter as a journey with your readers. As you grow and evolve, so will your interests – and that's okay! This approach attracts readers who resonate with your authentic self, not just a narrow topic. It creates a space where you and your audience can learn from each other and explore new interests together.
Remember, your unique blend will attract similar people, creating a community where everyone can grow. That's what makes it so rewarding!
That's a super great way to think about it! I didn't think about it before but you're right that your audience probably have similar adjacent interests as you. Thank you for sharing this, it takes the pressure off of having to write about only one thing!
Awesome insights, Rohan! I love:
- MVP mindset
- sustainable content strategy with alternating topics
- the case study
- scaling opportunities with products and other offerings!
Thank you, Mandy! I'm glad you found it insightful.
This post was packed with great insights!
I really like the idea of treating your newsletter like a product. And you really nailed it by highlighing these three important elements to creating a successful newsletter:
1. Remains personally rewarding
2. Meets market needs
3. Achieves financial goals
Making sustainability a priority is so important to staying in the game long enough to actually reap the rewards.
Thank you Andres!
You're absolutely right - sustainability is key in the long game of newsletter and audience building. I believe personal enjoyment should be the foundation. It's the one element you can't add later, and it fuels your perseverance.
Starting with what you love creates an authentic base. From there, you can gradually shape it to also meet market needs and achieve financial goals. This approach helps ensure both you and your audience stay engaged and rewarded in the long run.
I love how this was set up from a reader-centric / business perspective! One thing I've always struggled with is being so reader-centric that you feel like you're boxed into a niche (like the feeling of "I can only write about this topic"). Any ideas on how to either venture out of a niche once in a while or grow to be okay with staying in a niche?
Thank you Adriana!
I totally understand that concern - I fretted over the same worry before I started writing. What I've found helpful is treating yourself as your niche. Your unique blend of interests is what makes your content special and sustainable in the long run.
Write as if you're leaving notes for your future self. This keeps your content authentic and allows it to evolve with you. Don't be afraid to explore adjacent topics; your core audience likely shares some of your other interests too.
Think of your newsletter as a journey with your readers. As you grow and evolve, so will your interests – and that's okay! This approach attracts readers who resonate with your authentic self, not just a narrow topic. It creates a space where you and your audience can learn from each other and explore new interests together.
Remember, your unique blend will attract similar people, creating a community where everyone can grow. That's what makes it so rewarding!
That's a super great way to think about it! I didn't think about it before but you're right that your audience probably have similar adjacent interests as you. Thank you for sharing this, it takes the pressure off of having to write about only one thing!