8 Comments
Aug 29Liked by Rohan Dehal

Really loved the Tiktok example. Instead of going down the traditional path and making a tiktok premium they really got creative and understood deeply what their users looked like as well as their behavior.

I know a guy who was part of this growth experiment and he said that customers absolutely loved it, especially on a supply side.

I do feel like these examples make articles way more valuable!

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Thanks, Aleks! The TikTok example really highlights creative product problem-solving in action. It's fascinating to hear an insider perspective on the positive customer response. I'm also glad you find these real-world examples valuable – This is really great feedback, and much appreciated!

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I've experienced this lesson first hand: 'Sometimes, the best monetization strategy is not to monetize at all. Counterintuitive, but incredibly effective. Of course, this works best when you already have a reliable revenue stream for your main services or products, so people have a clear way to pay for the value you provide.

Thank you for sharing this, it was very insightful. I didn't know about many of the business models you mentioned.

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You're absolutely right, Andres - it's a counterintuitive strategy that can be incredibly powerful when implemented correctly. The key, as you pointed out, is having a clear value proposition that aligns with your overall business model and serves all stakeholders.

I'm really glad you found the article insightful and learned about new business models. Thanks for your comment!

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Damn Rohan, your posts are always so dense!

Business models are always something I've struggled with. There's too many ways methods to relate to, and everyone has a different relationship with money. Finding the correct model is difficult.

I think the key is to evaluate often. Strategic evolution, as you write. Needs and objectives are in constant flux, and need to be aligned.

It always baffles me how things like mobile games get away with their models. To be addictive enough to get away with plastering ads all over. Do you think there is a point where it becomes too much, or does everything go, as long as it makes financial sense?

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Haha, thanks Rasmus. I do tend to pack a lot in - still working on that balance!

You've nailed it about the importance of frequent evaluation and strategic evolution. It's crucial to align the model with user needs and market conditions while staying true to the core vision.

The mobile gaming industry is indeed a fascinating case study in pushing business model boundaries. I'm excited to do a deeper dive specifically on this in a future post! They're constantly balancing revenue maximization with user engagement.

To answer your question - I do think there's a point where it can become "too much," even if it's financially lucrative short-term but users will churn and damage future prospects. Long-term sustainability and brand reputation are key. It's about finding that sweet spot between monetization and user experience.

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Much to learn from this article

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Thanks for reading, Salvador. I'm happy you found it valuable!

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